
With a vast portfolio of brands and myriad of interfaces to consider, it was crucial for GE Appliances that their internal design system operate efficiently and seamlessly. Teaming up with Pushstart Creative to shape the future of smart cooking experiences, the GEA set out to deliver an exceptional user experience across the board—and across brands.
Services


Pushstart got to work streamlining and designing user experience flows for every facet of the smart cooking ecosystem. From wall ovens and ranges to convection microwave, cooktops, and even GEA's Smart Cook functionality, no stone was left unturned.The keys to success? Ensuring consistency of design, maintaining continuity with legacy user expectations, establishing repeatable patterns across platforms, and prioritizing ease of use at every turn.
Having established a clear North Star experience, Pushstart then developed a library of universal UI components to serve as the foundation for the design system. These components were designed to effortlessly adapt to any design language styling requirements, effectively eliminating the need to create new sets of design components for each sub-brand.Think: a singular consistent user experience with infinite visual styling possibilities at GEA's fingertips, accessed with a single click of a button.


The result is a robust, uniform experience spanning multiple appliance suites, bolstered by a design system that manages all the intricate details and handles all the heavy lifting. Equipped with built-in design tokens, the system facilitates smooth theme swapping on-demand from within design software and deployed code: an invaluable feature that serves designers and engineers alike.